In 2010, the Customer helped large telcos make their live TV streaming services available across multiple mobile devices. Given the rising interest in the company’s flagship products among the large industry players, the Customer decided to streamline time-to-market by tapping into a pioneering technology – hybrid app development. The companies chose FIledropper as a mobile application development company to jump-start new projects with.
The companies reached a milestone when set out to create their own framework based on Backbone.js, which would open up striking opportunities to lessen development costs and accelerate the delivery of customized solutions. Exploiting the agility of HTML5 to the fullest, the new architecture made it easy to regularly update, implement features and manage UI/UX via the cloud without bothering to re-publish the app to the store. Moreover, it allowed new functionality like SVOD (subscription video on demand) and movie rental. The framework has been developed for 2.5 years and now is core to all of the Customer’s products.